Introduction
As part of my A2 Media Coursework I am required to create an original music video for a song of my choice. It must be all my own material in the video, currently i am working within the production stages, Myself and my companion have chosen the song Space by Melody Thornton, at first choosing a song was difficult as there were so many to choose from and so we used youtube and google for inspiration . . .
Music Video Dictionary Definition
-Noun; A commercial video tape featuring a performance of a popular song, often through a stylized dramatization by the performers with lip-synching and special effects.
This is how "dictionary.com" defines a music video. In contrast to this, due to deeper research of music videos, I feel that things are a lot more complicated, specific and much more complex.
Below is my research of music videos and what I found;
Music Videos Research
As part of my A2 Media Coursework I am required to create an original music video for a song of my choice. It must be all my own material in the video, currently i am working within the production stages, Myself and my companion have chosen the song Space by Melody Thornton, at first choosing a song was difficult as there were so many to choose from and so we used youtube and google for inspiration . . .
Music Video Dictionary Definition
-Noun; A commercial video tape featuring a performance of a popular song, often through a stylized dramatization by the performers with lip-synching and special effects.
This is how "dictionary.com" defines a music video. In contrast to this, due to deeper research of music videos, I feel that things are a lot more complicated, specific and much more complex.
Below is my research of music videos and what I found;
Music Videos Research
Music Tribes Research
Different music genres have different listeners these are called music tribes below is a presentation about the different kinds of music tribes;
Music tribes
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Music Institutions
In order to produce good music videos and music that sell the recording artist should be signed to a record label below is some information about the most major insititions in the world
Warner Music Group
A major music institution is Warner Music Group. WMG is a global leader in national and international collection and is home to some of the most well-known labels in the record music industry including Asylum, Atlantic, Cordless, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Sire, Warner Bros., Warner Music Nashville and Word. In addition to its U.S. labels, WMG operates through numerous associates and licensees in more than 50 countries. It has been named the world's third-largest recorded music business, the third-largest music publishing business, also as one of the music industry's most successful companies.
WMG along with its subsidiary companies have signed many artist from Plan B a Grime and RnB artist to Linkin park a rock band. One of WMG’s contributory companies is asylum records which take a diverse range of artists with genres including RnB, Hip Hop, Rock, and pop. They have artists from Alesha Dixon to Metal church.
Sony Music Entertainment
Sony music entertainment is one of the largest entertainment and music businesses in the world. It is owned by Sony Corporation of America and its wide range of international superstars and local artists allow it to be the second biggest global recorded music label company.
Their wide-ranging variety of artists comprise: Beyonce Knowles, Bow Wow, Britney Spears, Ozzy Ozbourne, Oasis and Pink.
The accompanying record labels include, Sony MusicNashville , Legacy and Syco. A record label of SME is J Records which is an American based label distributed through the RCA/Jive Label Group. They have artists such as Cassidy, Alicia Keys and Leona Lewis.
Universal Music Group
Universal Music Group (UMG) is the world’s leading music company and is comprised of two core businesses: recorded music and music publishing. They have a Huge Array of artists such as Alejandro Ferdinaz, Akon and The Pussycat Dolls.
The company establishes, develops, markets and distributes recorded music through a network of subsidiaries, these include Universal Music UK, Decca Broad Way, Island Defjam Music Group and A&M. It has ventures and licensees in 77 countries, such as Germany , Australia , Belgium andHong Kong and is currently representing 98% of the music market.
One of UMG’s branches is Def Jam Recordings, they include artists such as Justin Beiber, Kanye West and Taio Cruz.
EMI Music
EMI Music is one of the world’s leading music companies, home to some of the most successful and best known recording artists. Through their own companies and network of licensees, they are able to serve their artists, consumers and partners all over the world. Its record labels include Angel, EMI Classics, EMI CMG. The artists included in the record labels are Lilly Allen and Queen. Because of its diverse range of new and old artists it is the fourth largest Company in the Music industry.
Usher Yeah
In Order To Completely Understand the codes, conventions, styles and techniques of a music video we had to analyse other videos of different genres to do this we made a presentaion about a music video called 'Yeah by Usher' below you will find the slide show and a video of our presentation.