Research

Introduction


As part of my A2 Media Coursework I am required to create an original music video for a song of my choice. It must be all my own material in the video, currently i am working within the production stages, Myself and my companion have chosen the song Space by Melody Thornton, at first choosing a song was difficult as there were so many to choose from and so we used youtube and google for inspiration . . .


Music Video Dictionary Definition


-Noun; A commercial video tape featuring a performance of a popular song, often through a stylized dramatization by the performers with lip-synching and special effects.
This is how "dictionary.com" defines a music video. In contrast to this, due to deeper research of music videos, I feel that things are a lot more complicated, specific and much more complex. 

Below is my research of music videos and what I found;


Music Videos Research


Music Tribes Research

Different music genres have different listeners these are called music tribes below is a presentation about the different kinds of music tribes;

Music tribes
View more presentations from paigecaudy94.



Music Institutions

In order to produce good music videos and music that sell the recording artist should be signed to a record label below is some information about the most major insititions in the world



Warner Music Group
     
     A major music institution is Warner Music Group. WMG is a global leader in national and international collection and is home to some of the most well-known labels in the record music industry including Asylum, Atlantic, Cordless, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Sire, Warner Bros., Warner Music Nashville and Word. In addition to its U.S.labels, WMG operates through numerous associates and licensees in more than 50 countries. It has been named the world's third-largest recorded music business, the third-largest music publishing business, also as one of the music industry's most successful companies. 
     WMG along with its subsidiary companies have signed many artist from Plan B a Grime and RnB artist to Linkin park a rock band. One of WMG’s contributory companies is asylum records which take a diverse range of artists with genres including RnB, Hip Hop, Rock, and pop. They have artists from Alesha Dixon to Metal church.  



Sony Music Entertainment

     Sony music entertainment is one of the largest entertainment and music businesses in the world. It is owned by Sony Corporation of America and its wide range of international superstars and local artists allow it to be the second biggest global recorded music label company.
     Their wide-ranging variety of artists comprise:  Beyonce Knowles, Bow Wow, Britney Spears, Ozzy Ozbourne, Oasis and Pink.
     The accompanying record labels include, Sony MusicNashville, Legacy and Syco. A record label of SME is J Records which is an American based label distributed through the RCA/Jive Label Group. They have artists such as Cassidy, Alicia Keys and Leona Lewis.



Universal Music Group

     Universal Music Group (UMG) is the world’s leading music company and is comprised of two core businesses: recorded music and music publishing. They have a Huge Array of artists such as Alejandro Ferdinaz, Akon and The Pussycat Dolls.
     The company establishes, develops, markets and distributes recorded music through a network of subsidiaries, these include Universal Music UK, Decca Broad Way, Island Defjam Music Group and A&M. It has ventures and licensees in 77 countries, such as GermanyAustraliaBelgium andHong Kong and is currently representing 98% of the music market.
     One of UMG’s branches is Def Jam Recordings, they include artists such as Justin Beiber, Kanye West and Taio Cruz.


EMI Music

EMI Music is one of the world’s leading music companies, home to some of the most successful and best known recording artists. Through their own companies and network of licensees, they are able to serve their artists, consumers and partners all over the world. Its record labels include Angel, EMI Classics, EMI CMG. The artists included in the record labels are Lilly Allen and Queen. Because of its diverse range of new and old artists it is the fourth largest Company in the Music industry.


Usher Yeah

In Order To Completely Understand the codes, conventions, styles and techniques of a music video we had to analyse other videos of different genres to do this we made a presentaion about a music video called 'Yeah by Usher' below you will find the slide show and a video of our presentation.










Permission

Okay So to be able to make our video to an unreleased song we had to get permission so here's our letter of permission...

A&M/Octone Records


560 Broadway
New York, NY 10012

4th October 2010Dear Sir/Madam,




I, Paige Caudy and my peer Jhynel Cowan are currently in the progression of completing our A2 media course. In order to do this we are required to produce film and edit a music video to a song of our preference.


We are writing to ask for permission from you to use a song from one of the former Pussycat Dolls (PCD): Melody Thornton and her single “Space”.


We will not be making any profit from the video or use the song as our own as we respect and have taken into consideration the copyright purposes.


We understand and acknowledge that you are very busy, but we would highly appreciate it if you would take some time out to read our letter and hopefully reply back, answering our proposition.


Thank you for your time.

Yours Sincerely,
Paige Caudy & Jhynel Cowan.

Diary Of Events

Here is the diary of events ...







Flat Plans

To begin the process of making the video we needed to get our narrative down on paper, so here are our story boards which show what we will be doing in each scene.









Questionnaire


In order to figure out what our target audience wants to see in the music video we devised a short simple questionnaire to use as part of our planning stage. Here is the questionnaire and results from 24 people.

1. What type of music video would you like to see? (14 people chose narrative while 10 chose performance)


2. Do you think that the lyrics should match the video content? (20 answered yes. 4 answered no)


3. In an R&B Music Video what things do you expect to see? ( The most popular answers consisted of wealth, club scenes, relationships, and good narrative.)


4. What is Your Favourite Feature in a Music Video? (Most popular answers were the song, the story, the colours and the dance)
5. Do you think that the characters in R&B videos are displayed in a positive or negative way? (13 answered positive. 12 answered negative)




Technologies To Be Used ...



To Create The CD Case

  • Adobe Photoshop will be used to edit images and put together our CD case
  • The title will be created off of a site on the internet and then edited on Adobe Photoshop
To Create The Promotional Poster

  • Adobe Photoshop will be used to edit images. Using Magic wand tool to be specific and the cropping tool and resizing tool to put it in proportion, also blending options will be used to make he background our own.
  • The fonts for the title will be from the same website as before and then edited on Adobe Photoshop.

To Create The Actual Music Video
  • Apple’s video editing programme Final Cut Pro is the most appropriate video editing programme. It has a lot of different editing functions and tools. You can edit, overlap, kroma key, add transitions, effects and many different motion paths between clips.

Filming
  • We will film all of our footage in our video using a range of Canon video camcorders ranging from 8 Mega Pixels all the way to 12 Mega Pixels depending on whether the camera was high definition or not.
  • Tripods will be used to hold the cameras in place 
  •  We could also access professional high watt high voltage lights, however for the scenes created outside of school we did the best we could using lamps natural light sources.
Here are some photographs of myself and my peers getting used to and experimenting with different techniques on the equipment that will be used to create our video.